Corporate event planning has become quite in trend these days. The corporate have realized the importance of organizing events to communicate the strategy or vision or milestones and acknowledge the stakeholders for their constant support. It is difficult for the company to look after the business and also plan, manage and execute the event and hence they constantly look for corporate event planners. Human Resource department in every company looks after the events within the company and they coordinate at every point with the professional team to put up the best event possible. There are way too many aspects of corporate event planning – development of strategy, the mission statement, the guest list, the marketing collaterals, venue selection, on site branding, decorations, seating arrangements, food and more. Most of the on-site elements are taken care by the event planner; however there are a few things you need to clearly communicate to them as a company which will help them plan it more efficiently.
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Vision And Mission Of The Event: this is the first step in planning any event, having a clear idea about the message you want to communicate is of pre-requisite. The company needs to brief the corporate event planner in detail about the event and what the company wishes to achieve at the end of the event. The professionals will then make sure that corporate event planning is to the point with message being communicated in innovative, smart and new ways to the right target audience.
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Target Audience: this is the second step in corporate event planning. Defining the target audience is really important, your venue selection and means of promoting the event will depend to a great extent on this factor. Reaching out to the right audience will make your event successful and more refined.
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Venue Selection: this is the place where the actual work of your corporate event planner starts. Venue will be selected depending on the number of guests you have invited for the event. You can have hotel banquet hall or rooftop of a hotel or even garden if your event is at a large scale. Venue should feel good, it should be spacious and not congested in anyway. Also, it should be easily accessible especially for your VVIP guests and top management of the company.
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Nominating A Person To Liaise With The Event Planner: if it’s the much awaited event of the year, all the employees would be interested in updating themselves about the happenings and current status of the event planning. However, it is advisable to make one person from the team in charge of coordinating with the corporate event planner. Corporate event planning will be a lot easier and communication will be hassle free.
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Event Promotions: branding the event is really important these days. Be it personalized invitations or emailers or reaching out the target audience via Facebook, Instagram and other social media. Putting the right content is really important as you all know content is the king!!
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Hope these insights help you plan upcoming event in your company with the help of your corporate event planner. We would like to know your views in the comments below.
