Companies these days are giving a lot of importance to corporate event planning under the guidance of event planners. Whether yearly or quarterly, companies set aside budget for various events like employee holidays, employee recognition parties, employee training, seminars and conferences apart from product launch, success parties and more. Such events need to be handled with sheer professionalism and what better than hiring a corporate event planner for managing it from the beginning till the end. There are a number of event planning companies to choose from. To begin with send enquiry to 4-5 firms and after their response, personal interaction and knowing your portfolio, you can appoint the best one that suit your needs. A corporate event planner will look after all the possible aspects of your event – venue selection, hospitality, logistics, entertainment, décor, marketing, branding, food and more. However, there are following points that you as a company need to deal with before starting corporate event planning.
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Objective: this is the most important and most crucial step in corporate event planning. For your corporate event planner to craft a memorable event, you as a company need to communicate the objective of the event. First of all you have define the following aspects of the event -Who:who will attend your event? Who will organize your event? Further planning will depend on the two questions you answer.What:what exactly is your event about and what are you going to name it? This will help in making the theme of the event, which is an important aspect.How:how you will let people know about your event? This aspect is related to the budget and hence should be thought about thoroughly under the guidance of your corporate event planner.When:when is your event going to be held? Once you know your target audience and on what dates they will be most available (weekends or holidays), set up event date accordingly.Why:why is the event being held? Why is the event taking place? This is all about the mission and objective behind organizing the event.
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Set up Budget:the entire corporate event planning depends on this factor. The venue you choose, the speaker you call, the chief guests you invite, food, decor, marketing and branding, entertainment and other aspects. Setting up defined budget for each of these aspects will help in smooth planning.
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Marketing And Branding:all your efforts of planning a creative, out of the box event strategies will be no use if you do not let your target audience know about it. That’s exactly when experience of corporate event planner counts. Being in the industry for a long time and having planned events for companies belonging to different industries, event planner exactly knows the tricks to spread the word about your event. Be it social media marketing – Facebook, Instagram, Twitter and other platforms or Press Conference or Newspaper ads or Hoarding or Radio Ads or Newsletter, there are a number of ways your event can be promoted.
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