Monday 25 June 2018

4 Tips For A Successful And Memorable Corporate Event Planning

Corporate event planning is all about making a memorable experience for your desired target audience. Companies have started taking event planning more seriously, because it is one of the most effective ways to communicate the company message, mission and vision to the target audience. Corporate events are nothing but live experiences planned to communicate company message to the various target audience like employees, new or existing customer, top management, board of directors and other stakeholders. Various kinds of corporate events generally planned are – seminars, conferences, trade shows, product launch, success party, employee recognition party, employee orientation, employee holiday or other events. Hiring a professional help in the form of a corporate event planner has become necessary these days as there are many companies and for making events memorable and successful one must have an expert in the field. Event planners with their experience of handling and managing events for companies belonging to various sectors will suggest just the right tips and ideas to make your upcoming event a grand success. Corporate event planners have listed down a few tips, suggestions and ideas to make your upcoming corporate event a big and huge success.
  • A Detailed Plan Of Action: for a small event the planning starts about 5-6 weeks in advance and for events that are planned on large scale, the planning starts as early as 5-6 months in advance or even earlier. You have to tell the corporate event planner in detail about the upcoming event. For a seamless corporate event planning and execution of ideas, it is very important to have a detailed plan of action prepared by the company. Once you (as a company representative) are clear about who, when, how and what of the event, it will be easier for you to communicate it with the event planner and explain them in detail about it. The entire corporate event planning depends to a great extent on this.

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  • Draw A Budget Guideline: you can spend too much or too less on an event. Thus having a detailed budget guideline is going to help you plan the entire event sticking to it. Once you communicate the budget details to the corporate event planner, they will make all the aspects are planned and managed sticking to it.

    Image Source: Google Image
  • Venue Selection: the work of a corporate event planner includes suggesting the most appropriate venue, food, decor, hospitality, logistics and branding and marketing. The kind of venue you choose can make or break your event. Thus, this crucial aspect of your event should be selected wisely.

    Image Source: Google Image
  • Make Your Event Engaging: well corporate events are not just about fancy venues, elaborate food menus and cocktails. You have to stand out from the clutter and make the experience of your target audience memorable in every way. And thus having elements that are fun, entertaining, engaging and interactive will makes your guests feel more special and in turn make your event a grand success.

    Image Source: Google Image
Hope these event planning ideas were helpful. We would like to know your views in the comments below.